You need to choose the right e-commerce platform when you are going to build your own online store. You can compare all the features of a preferred platform with other e-commerce platforms, to determine which one is the best for your online business. It will help you to showcase and manage the products, identify customer behaviors, and other metrics. You can increase your conversion rate, get multiple sales channels, and grow your business. These platforms provide effective analytical reports that help you to understand customer behavior, customer engagement, and other metrics that help you improve your branding strategies.
E-commerce Platforms Defined
E-commerce platforms allow you to create and manage your online stores. They provide multiple features to users, like inventory management, checkout, dropshipping services, and other marketing tools to drive online business growth. You can list your products for sale and accept online payment using a reliable platform. A good e-commerce platform provides the best tools and features that help your online business to grow greatly.
5 Best E-commerce Platforms to Manage Your Online Business
E-commerce platforms provide numerous facilities to store owners that help target audience effectively and boost sales. Analytics and reporting tools allow users to know the customer’s shopping habits, best selling products, sales, and current trends. Here are the best 5 e-commerce platforms to manage your online business:
1. Shopify
Shopify gives robust e-commerce tools to users, that are required to build an online store or promote their products across multiple platforms. It allows you to manage marketing campaigns, get assistance at any stage, make a Point of Sale (PoS), and more.
Its main features include building an effective e-commerce store, using its sales channels to increase your product sales, creating marketing campaigns from its built-in marketing campaigns, and more. You can also use its data analytics feature, which helps you to improve your store’s SEO and social media performance, by gaining customer insights.
2. Adobe Commerce
Adobe Commerce provides similar services, that Shopify provides its users to build a stunning online store, and promote it across multiple channels. Its one of the major differences is that, you can integrate it with other Adobe products including Creative Cloud, which make it easy for store owners to customize their online store with custom graphics and images.
You can expand your online business to a global level, from its localization tools for multiple countries and currencies. It provides some free and premium apps/tools in almost every business category including marketing tools, order management systems, accounting, inventory management, etc.
3. BigCommerce
It is an enterprise-level e-commerce platform, that is highly useful for large companies with its powerful retail handling and large inventory management features. Bigcomerce has a wide range of e-commerce features that include cross-border sales, SEO, and social selling integration with third-party marketplaces, that suit bests for large stores.
It is not best for small stores. as it is only designed to manage large online stores. Its customizations are complex, as compared to other e-commerce platforms. It provides effective integration with WordPress from which you can build your e-commerce store. You can manage multiple channels like web stores, marketplaces, social media, and physical stores by using this platform.
4. Wix
You can build an e-commerce store from this website builder platform, by using its drag-and-drop functionality. This platform provides multiple e-commerce features, that you can add to your website to build an online store. You can use its paid subscription to remove its branding, and utilize other e-commerce tools.
You can perform some basic e-commerce tasks in your online store like tracking orders, online payment processing, and selling via multiple platforms. It does not provide other detailed e-commerce features as compared to other e-commerce platforms. This platform is best for beginners, and those who want more advanced features and customizations need to choose other e-commerce platforms.
5. WooCommerce
WooCommerce is a plugin for WordPress users that enables them to create their online store, with the use of the WordPress platform. This plugin provides effective integration with WordPress to build an online e-commerce store. Many creators are using this plugin to create stores for others.
You can use its woo-payments feature, to get payments and manage the transactions from your WordPress dashboard. This plugin does not require any coding knowledge to customize your online store. Its marketing tools help you to optimize your site for SEO and increase the reach of your products.
Best Practices to Boost Sales in Your Online Business
It is essential for store owners to adopt multiple strategies, and remain competitive in today’s challenging online marketplaces. They need to create a perfect customer experience in their online store, that stands out among other competitors. Here are the most effective tips to boost sales in your online business:
1. Adding Attractive Images
According to research, more than 67% of online customers are attracted to compelling product images, as compared to customer reviews or product descriptions. You must create your own style and use original images in your Product listings, instead of picking images from any other source. Also, You have to take pictures of the product from multiple angles, which help potential buyers to make informed decisions.
2. Create A Perfect UI/UX Experience
It is essential for an online store to have an ideal user experience and web interface so that customers can easily navigate to your website. It increases the chance of visitors spending more time on your website, and it is more likely that they make a purchase from your online store. Having the best UI/UX design on your online store website attracts more visitors, and search engine also prefers those sites to rank in their search results.
3. Create Effective Product Demos
You can achieve remarkable success in your online store, by creating and showcasing product demos of multiple products on your product pages. It helps customers to know about the product’s quality, its use, and what are its benefits. A good product demo holds the ability to impress customers with its best quality and use cases so that, they can buy your product.
Ending Note
E-commerce platforms are essential for every online store, as they allow you to manage your products, accept payments from customers, and monitor your product’s orders. These platforms provide customers with a lot of payment options, from which the customer can pay easily and securely, which results in making your brand more authentic and trustworthy among other online stores. You can easily manage your order and give them delivery updates timely, which helps you retain customers.
