Tips To Capitalize on Holiday Offers to Drive E-Commerce Sales
In the e-commerce industry, there are advantages that come with selling physical products. You don’t need to worry about decorating a physical store since customers spend more on online sales for the duration of the holiday season.
It’s possible that your holiday marketing strategy was rock solid last year, or maybe you need a new way to bring in more customers. It used to have a plan to attract and retain customers in several ways.
When customers are ready to spend, a marketing campaign can capture their attention as they scroll through items on Amazon or browse social media for holiday gifts. You’re guaranteed to earn more business and maximize your sales by keeping yourself on top of the game.
An effective E-commerce marketing campaign will engage customers before they go for purchases and includes last-minute shopping or researching services or products.
It gives them a reason to remember your business when they’re ready to buy. The offer has the customer’s best interest at heart, but it also gives you a competitive edge over other businesses.
Begin Holiday Referral Contest
Referral contests are a fantastic way to kickstart your holiday season. Consumers that have 4x likely to purchase as referred by a friend! But it’s not just consumers that make the best referrals. Referral leads are 30% more likely to convert than other traffic sources. The (loan-to-value)LTV of referred customers is 25% higher than others.
One of the best benefits of referral contests as they build trust in your brand. It allows you to establish yourself as a reputable business.
In order to encourage friends to sign up and participate, offer a discount for everyone who enters. The more friends become part of offers, the discount becomes greater.
Insist on giving all beginners the same chance at winning—no matter how many friends they have who also signed up. It provides your contest entrants with a good incentive for more people to be attracted. Their odds of winning are slim, but their friends will still have the opportunity!
Give VIP Customers Prompt Access
You should give your VIP customers prompt access to deals before the holiday season begins. It allows you to buy now and avoid the rush later. Your members who sign up for your newsletter will feel special about getting a great deal before anyone else. It also makes them more likely to share.
VIP customers will be thrilled by the feeling of exclusivity and special treatment that makes them feel important. They won’t hesitate when it’s time to increase their order. They’ll remain loyal customers for a long time.
Site Optimization for Mobile
Half of the holiday customers use mobile devices, and if your site is not perfected for this type of usage. You are going to let slide on a number of potential sales.
optimistically, your conversion rate can increase by up to 66% when your page loads 2 seconds faster. It’s valuable for e-commerce businesses throughout the holiday spending spike. Mobile site optimization will help improve your web traffic this holiday.
One of the best approaches to building customer involvement is using sticky CTA keys. Once your customers are ready to buy on mobile, you want to get them where they need to be as soon as possible.
Lead them straight to the CTA button with floating buttons and customize options such as Cell Phone, Chat, messages, WhatsApp, and other apps to Add to Cart.
Present your Site According to the Holiday
The best way to market your website throughout the holiday season is to make it look cheerful. Don’t try to overhaul your entire site. Instead, publish a few seasonal changes and marketing efforts on your site. You’ll be able to attract more business.
You can also use templates to make your graphics stand out. It is a perfect way for highlighting your holiday sale and bringing the spirit of the holidays to your site. It’s like changing the typeface color or adding some festive winter graphics.
It will increase the likelihood of customers shopping from your site after you update some elements on your website.
Surprise Gifts Grow Holiday Conversions
Giving away something for free can be a terrific way to increase your revenue during holiday periods. Offer customers a promo code for the purchase plus a freebie which will enhance their interest. It encourages them to join in on the holiday spirit. It provides them with a sense of happiness and joy. It’s a perfect time to offer something small that does not require up-front shipping.
Give the gift of a bright and beautiful holiday to your clients by sending them a gift. You’ll also see that it’s a super effective conversion booster, so you’ll get more sales.
Go with Paid Campaigns Marketing Idea
Shopping online has made it easier for us to make purchases, and purchasing has never been so fun. It’s easier than ever with easy strategies like comparison and research. But the expediency of online shopping comes with its share of challenges. You must have an online presence tailored to your business to stand out amongst your competitors and be visible online.
In this promotion drive, one can go ads on all kinds of social media channels, such as Facebook, Instagram, and LinkedIn. Running paid ads on Google Ads is another useful approach to targeting the right audience. Through the holiday season, which is relevant to your business. You can create a campaign targeting specific locations where customers live or visit more often.